- Shaping feature ideas based on real-life use and engineering and business viability
- Creating design systems that can scale for evolving products
- Testing information architecture and navigation structures
- Validating design prototypes with qualitative and quantitative research methods
- Clarifying complicated information for lay audiences
- Facilitating workshops to generate ideas and build consensus among stakeholders
- Supporting creative and development teams with the right design documentation
I strive to design digital products that are elegantly functional. My favorite projects involve designing things that help people understand complex information and processes. On any project, my goal is to design something useful, common-sense, and that’s shaped by the content or task at hand.
Over the years I have worked with a range of organizations and teams, from national healthcare companies to startups. I have experience leading projects across the entire design lifecycle, from running design sprints to creating full-fledged design systems for product platforms.
My approach to design is:
- Team-centric. I rely on the expertise, ideas, and critique of team-members and stakeholders on each project, and actively share work in progress.
- Engineering-minded. I begin with the end implementation in mind. Nearly everything I design starts as some type of system-level abstraction, usually an object model, and I am diligent about documenting system and interface logic for front- and back-end developers.
- Activity-focused. I seek to design tools, content platforms, and utilities to support the activities people "hire" the product to do, taking cues from the Jobs-to-be-Done framework.
- Hypothesis-driven. I treat all designs as hypotheses to be validated. I bring ideas to projects based on my experience and knowledge of best practices, but hold lightly to these as they are quantitatively and qualitatively tested and critiqued by others.
- Standards-based. More often than not, other people have already solved the design problems I encounter. I am biased toward building upon tried-and-true interaction patterns and web standards, innovating only when necessary.
Apart from my project work, I am interested in tech ethics and have spoken on the topic. I also enjoy working with designers newer to the field, mentoring them through close collaboration on a range of projects.
Product strategy, content modeling, low- and high-fidelity prototyping, design systems, interaction design, information visualization, information architecture
Figma, Whimsical, Airtable, Notion, Jekyll, SCSS, Github
Moderated usability testing, unmoderated navigation and first-click testing, card sorting, generative user research, survey design, A/B testing
Optimal Workshop, Dovetail, SurveyGizmo